“What is keyword research?” is the question most commonly asked at Scam Risk by beginning internet marketers. “How do I perform keyword research?” These two questions are among the most important ones newbies (and old-timers) ask when starting in the world of internet marketing.
Basically, keyword research is the process search engine optimizers use to identify and study popular search terms that searchers enter into search engines while searching for information, products, or services. The ideal keywords/search phrases will be those that are not too general in nature but at the same time have a high demand from customers. However, the ideal ones are rarely found. That’s the reason the research should be performed on those who are searched most. The best way to determine the ideal keywords/search phrases is to study the habits of your ideal clients. This means that you need to know how the likes and dislikes of your prospective customers are formed.
Also, keyword research should be coupled with a good keyword strategy. A good keyword strategy can make it easier to target specific markets by using terms and phrases with a high level of competition. This will help you achieve a better ranking on major search engines like Google. Moreover, a good keyword strategy will increase traffic and convert visitors into paying customers.
One method for increasing search volume is through the increased use of long-tail keywords. A long-tail keyword has less competition than the more common broader matching keywords. For example, an “act” term may be matched against “poker” for searching volume. However, this will result in fewer monthly searches because fewer searchers are looking for exactly the term “act” when they perform a search using this term. On the contrary, a more targeted keyword like “act muscle training” will result in a lot more search volume because a searcher is most likely to search for a related product or service.
Keyword difficulty also plays an important role in determining search volume. On average, less difficult keywords have a lower search volume, while harder keywords have a higher search volume. In most cases, easy-to-remember keywords are more in demand than more difficult ones. For example, an easy-to-remember name like “pep dog” will be easier to think of when a searcher searches for this term.
Aside from the volume of monthly searches, the relevancy of a keyword is also taken into consideration when it comes to determining search ranking. For example, if your target market is coffee lovers and searchers frequently look for this term when searching for coffee, then it would make much more sense to place your ad or ad group where most coffee lovers would be looking. Likewise, if you are selling a laptop in the market that caters to college students, a keyword that is relevant to students searching for laptops would make much more sense to put in your ad rather than one that is much vaguer. In other words, it would make more sense to put the keyword that most people are looking for so that more customers would benefit from the product.
Now that you know what keyword difficulty is and how it can affect search ranking difficulty, it’s time to move on to find out what keyword phrases are likely to increase your sales and which ones would hurt it. To determine this, you need to find out what is already in existence in the market and what is still fresh in the minds of your target market. By analyzing what is already out there, you can easily assess what keyword phrases are less difficult to rank for and what ones are more challenging. You can also use software programs that are designed to help you analyze the competition to find out what keywords they are using to rank well.
Finally, to understand your competition and to effectively place your ads or AdWords, you will need to look at the monthly search volume for each keyword phrase. The easiest way to do this is to look at the average monthly search volume for all keywords combined. This will give you an idea of what the competition is doing and whether or not you are getting a lot of searches for these keywords. If you are not getting a lot of searches for your niche, then you should definitely take a look at changing up your keywords or ad groups to something a little bit more lucrative.